Esta serie profundiza en los fundamentos del diseño gráfico, introduciendo conceptos y terminología esenciales vitales tanto para estudiantes aspirantes como en desarrollo. Cada volumen explora diversos enfoques de diseño, técnicas de generación de ideas, metodologías de investigación y la crucial comprensión del brief de diseño. Sirve como una guía invaluable para cualquiera que busque comprender el proceso creativo y el lenguaje de la comunicación visual.
Looks at the initial stages of the design process and the vocabulary used on undergraduate design courses. This book begins with an overview of various approaches to graphic design, as well as its inherent language. It also looks at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief.
A graphic design project can be viewed as a series of choices; the more informed these choices are, the stronger the resolution can be. Looking at the various research methods available to the student, this title encourages the reader to interact and work with the demographic they are designing for.