This book argues that a business culture based on embedded socio-cultural norms was an important element in the success of the British-Atlantic economy 1750-1815.
Mundos del siglo XVIII Serie
Embárquese en un viaje a través del tumultuoso siglo XVIII, una era definida por los ideales de la Ilustración, la agitación social y el amanecer de la revolución. Esta serie profundiza en las vidas de individuos de todo el espectro social, desde la brillante aristocracia hasta la gente común, examinando cómo sus elecciones dieron forma al mundo moderno. Cada volumen ofrece una rica exploración de las maquinaciones políticas, las artes florecientes y las corrientes filosóficas que caracterizaron este período crucial. Es una inmersión inmersiva en una historia que sigue resonando.
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"This book is concerned with the eighteenth-century typographer, printer, industrialist and Enlightenment figure, John Baskerville (1707-75). Baskerville was a Birmingham inventor, entrepreneur and artist with a worldwide reputation who made eighteenth-century Birmingham a city without typographic equal, by changing the course of type design. Baskerville not only designed one of the world's most historically important typefaces, he also experimented with casting and setting type, improved the construction of the printing press, developed a new kind of paper and refined the quality of printing inks. His typographic experiments put him ahead of his time, had an international impact and did much to enhance the printing and publishing industries of his day. Yet despite his importance, fame and influence many aspects of Baskerville's work and life remain unexplored and his contribution to the arts, industry, culture and society of the Enlightenment are largely unrecognized."-- Provided by publisher