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Don Schultz

    IMC, The Next Generation
    • IMC, The Next Generation

      • 320 páginas
      • 12 horas de lectura

      This guide offers a contemporary approach to the Integrated Marketing Communications (IMC) model that emphasizes narrowing in upon what specific customers and prospects and potential prospects, stakeholders, shareholders, and employees see and hear about an entire organization.

      IMC, The Next Generation