The Contribution of Macromarketing to the Teaching of Marketing in Brazil
Can we improve the teaching of Marketing in Undergraduate Business Administration Courses?
- 60 páginas
- 3 horas de lectura
Focusing on the gaps in business education in Brazil, this book explores the need for a broader understanding of macro-marketing, which examines the relationship between markets and society. Through in-depth interviews with nine marketing professors, it reveals their perspectives on teaching practices, the significance of macro-marketing concepts, and the discipline's social implications. The work advocates for a more critical approach to marketing education, emphasizing the importance of understanding market complexities in an increasingly market-driven world.
