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David P. Norton

    Este autor estadounidense es conocido como co-creador del cuadro de mando integral (balanced scorecard), un enfoque innovador para la medición del desempeño que va más allá de los indicadores financieros tradicionales. Su trabajo se centra en conectar la gestión estratégica con la implementación práctica, con el objetivo de ayudar a las organizaciones a lograr un éxito sostenible. Enfatiza una visión integral del negocio que considera no solo los aspectos financieros, sino también a los clientes, los procesos internos y el aprendizaje y desarrollo. Su influencia es evidente en las prácticas de gestión modernas en todo el mundo.

    The balanced scorecard. Translating strategy into action
    The Execution Premium
    Strategy Maps
    The Most Dangerous Branch
    Food Philosophy
    Death & Co
    • Death & Co

      • 299 páginas
      • 11 horas de lectura

      The definitive guide to the contemporary craft cocktail movement, from one of the highest-profile, most critically lauded, and influential bars in the world. Featuring hundreds of recipes for signature Death & Co creations as well as classic drink formulas, Death & Co is not only a comprehensive collection of the bar's best, but also a complete cocktail education. With chapters on the theory and philosophy of drink-making; a complete guide to the spirits, tools, and other ingredients needed to make a great bar; and specs for nearly 500 iconic drinks, Death & Co is destined to become the go-to reference on craft cocktails. Filled with beautiful, evocative photography; illustrative charts and infographics; and colorful essays about the characters who fill the bar each night, Death & Co--like its namesake bar--is bold, elegant, and setting the pace for mixologists around the world. From the Hardcover edition

      Death & Co
    • Food Philosophy

      • 232 páginas
      • 9 horas de lectura

      This book is an introduction to the philosophical dimensions of food. David M. Kaplan shows how the different branches of philosophy contribute to a broader understanding of food and emphasizes how different narratives help us navigate the complex world of food.

      Food Philosophy
    • Strategy Maps

      • 324 páginas
      • 12 horas de lectura

      The authors of "The Balanced Scorecard" and "The Strategy-Focused Organization" present a blueprint any organization can follow to align processes, people, and information technology for superior performance.

      Strategy Maps
    • Hoy en día parece que las empresas exitosas tienen un sistema para todo. De la adquisición de nuevos clientes a la gestión de la relación con el cliente, de la gestión de calidad a la medición del desempeño, los líderes de la industria han comprendido que instaurar procesos sistemáticos reduce el riesgo, evita la imprevisión y garantiza las mejores posibilidades de obtener buenos resultados. Sin embargo, la mayoría de las empresas aún no ha desarrollado un sistema para gestionar su proceso más importante: cómo desarrollar y ejecutar sus estrategias.En The Execution Premium, Robert Kaplan y David Norton demuestran que las empresas que utilizan un sistema formal de implementación de la estrategia sin duda superan a sus pares. Los autores sostienen que, si bien ya existen muchas de las herramientas necesarias para implementar una estrategia con efectividad, no se ha desarrollado todavía un marco que relacione los diversos elementos inherentes a esa implementación. En esta obra crean un sistema de gestión integral y novedoso que las empresas pueden utilizar para sustentar una ejecución estratégica de vanguardia.

      The Execution Premium
    • This book, authored by the creators of the Balanced Scorecard, illustrates how managers can effectively utilize this innovative tool to engage their teams in achieving the company's mission. Beyond a mere measurement system, the Balanced Scorecard serves as a comprehensive management framework that harnesses the skills and knowledge of employees to reach long-term strategic objectives. Kaplan and Norton highlight its application by senior executives across various industries, including banking and retail, demonstrating how it guides current performance while setting targets for the future. They explain how to leverage metrics in four key areas—financial performance, customer insights, internal processes, and learning and growth—to align initiatives across individuals and departments, and to discover new processes that fulfill customer and shareholder needs. The authors also discuss using the Balanced Scorecard as a dynamic learning tool for testing and refining organizational strategies. They provide actionable steps for managers to create their own Balanced Scorecard. Ultimately, this framework encourages companies to focus on long-term investments in customers, employees, and innovation, transforming the approach to measuring and managing business success.

      The balanced scorecard. Translating strategy into action
    • The creators of the Balanced Scorecard apply their proven approach to corporate level strategy and offer a framework for aligning all of a company's individual business units with the organizations' overall strategy to ensure optimal business performance.

      Alignment
    • Navigating Ethnicity

      • 258 páginas
      • 10 horas de lectura

      This important book provides a comprehensive synthesis of the geography of race and ethnicity. David Kaplan explores the complicated terrain of ethnicity through an expansive global perspective. He encapsulates the central debates, explains key concepts, and provides compelling examples of the crucial role ethnicity plays in everyday geographies.

      Navigating Ethnicity