Innovation is highlighted as essential for organic growth and enhancing brand value in this insightful guide. Fons Trompenaars and Peter Woolliams leverage extensive market research to present practical strategies tailored for companies of various sizes. Their approach aims to empower businesses to foster a culture of innovation, ensuring sustainable development and competitive advantage in the marketplace.
Presenting a new framework that explores the perspectives of employers and employees in the changing world of work.
Current recruitment practices are a cloning process which seeks to match applicants with their corporate culture. This ignores applicants with different points of view and differing value systems. The authors explore the idea that, while all organisations should promote their core values, the application of them needs to be revisited.
How to Understand and Apply the World's Most Powerful Business Tools
This book gives an overview of the key features and potential applications of each of the most important management models in nine different categories: sustainability, innovation, strategy, diversity, customers, human resources, benchmarking, leadership and implementation.
The definitive guide to cross-cultural management.
Lessons From The World Leading Experts In Cross-Cultural Management
Cross-Cultural Management Textbook" is a practical course-book that synthesizes in a practical way contemporary cross-cultural communication and management knowledge for students and professionals. It is the team work from twelve well-respected world authorities who represent a variety of countries and cultures. Designed to prepare students from diverse backgrounds to comprehend the influence of culture in management and communication, it helps them develop the behaviors and skills necessary to rapidly adapt to a world where cultures mix as never before. Each contributor is a published author on topics constituting the field of cross-cultural management today. With the active support of several European universities, this comprehensive 12-chapter textbook includes up-to-date theories illustrated by real life examples, case studies and workshops, all regrouped as an easy-to-use manual. The contributions of the international practitioners and professors in this field provide expert knowledge. This extensive authoritative textbook is the missing link between various writings of renowned academics and specialists and the pragmatic approach of real world of practitioners who are confronted daily with intercultural situations. Thanks to content from numerous nations and cultures, the book encourages the reader to think outside of the box, and expand his or her considerations beyond their present boundaries. Cross-Cultural Management Textbook is primarily intended for students and instructors, in particular, instructors looking for an outline for their management courses. Professionals, consultants, managers, and trainers whose daily work involves international and cross-cultural challenges will benefit from this text as well. The textbook is available in various formats: Black and White Student edition, Color Deluxe edition, and Kindle edition.
International management guru, Fons Trompenaar's best-selling Riding the Waves of Culture has become an essential guide for managers and trainers in multinational organizations, as well as anyone who conducts business overseas. This thoroughly revised, second edition, updated to include new case histories and fresh research findings, uses country-by-country graphs, examples, and other comparisons to clearly illustrate how different cultures respond to different management approaches; provides case histories to show how managers have successfully anticipated and mediated difficult and potentially costly dilemmas; and shows how managers can prepare their organizations for the process of internationalization through specific points of intervention.
In a world characterised by globalisation, more and more entrepreneurs are entering the international market. Experience has shown that servant leadership is the most effective instrument to reconcile opposing viewpoints. This book is suitable for those who are interested in cross-cultural management and servant leadership.
Managing People Across Cultures maps out the value of people issues in the organizations of today. It challenges us to ask key questions such as ?How did Human Resource Management (HRM) come to be and what genuine need is there for it?? and ?What should the future direction of HRM be?? Fons Trompenaars and Charles Hampden-Turner spell out their vision for what HRM must do to stay relevant to businesses today. Their view is that people management must embrace the values of entrepreneurship i.e. agility, flexibility and innovation to ensure its continued effectiveness. The authors also argue that workplaces have to become customized to grow and learn as its employees push the boundaries of learning and discovery. Functional barriers also need to be torn down. You will discover that the rightful place for HRM is at the fountainhead of any business; the place where ideas are first generated and mobilized for action.
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.