Perry Marshall es un consultor de renombre, celebrado por su capacidad para sintetizar ventas, tecnología, arte y psicología. Su experiencia es solicitada en diversas industrias, donde ayuda a los clientes a lograr avances integrando estos campos distintos. La curiosidad intelectual de Marshall se extiende a misterios fundamentales, especialmente en inteligencia artificial y el origen de la vida, impulsando su investigación e innovación. Su influyente trabajo ha moldeado industrias y establecido principios de productividad utilizados en instituciones científicas líderes.
Supported by online tools, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this guide intends to change the game for seasoned and novice marketers and sellers.
Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.
Presents strategies for writing a successful Internet advertising campaign using Google AdWords.
"Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after - ten seconds later, ten minutes later, and in the following days and weeks. Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably powerful online advertising channel. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customers"--