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This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.
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Marketing plans : how to prepare them, how to use the, Malcolm McDonald
- Idioma
- Publicado en
- 1989
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- (Tapa blanda)
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