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Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.

Compra de libros

Principles of Marketing, Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong

Idioma
Publicado en
2001
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(Tapa blanda),
Estado del libro
Bueno
Precio
3,51 €

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