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Más información sobre el libro
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
Compra de libros
Principles of Marketing, Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
- Idioma
- Publicado en
- 2001
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 3,51 €
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