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Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Compra de libros
Principles of Marketing, Philip Kotler, Gary Armstrong
- Idioma
- Publicado en
- 1996
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Principles of Marketing
- Idioma
- Inglés
- Autores
- Philip Kotler, Gary Armstrong
- Editorial
- Prentice Hall
- Publicado en
- 1996
- Formato
- Tapa blanda
- ISBN10
- 0132286858
- ISBN13
- 9780132286855
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Guías y Manuales, Escuela, Marketing & Ventas
- Calificación
- 4,15 de 5
- Descripción
- Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.