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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service

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With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. This book provides guidance on what works, what doesn't - and the revenue and word-of-mouth payoff of getting it right.

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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service, John A. Goodman, Richard DuFresne

Idioma
Publicado en
2014
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(Tapa dura),
Estado del libro
Muy Bueno
Precio
4,39 €

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Título
Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service
Idioma
Inglés
Editorial
Amacom
Publicado en
2014
Formato
Tapa dura
Páginas
256
ISBN10
081443388X
ISBN13
9780814433881
Serie
Descripción
With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. This book provides guidance on what works, what doesn't - and the revenue and word-of-mouth payoff of getting it right.