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By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.
Publicación
Compra de libros
Consumer Behavior, John C. Mowen
- Idioma
- Publicado en
- 1990
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Bueno
- Precio
- 2,49 €
Métodos de pago
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- Título
- Consumer Behavior
- Subtítulo
- Second Edition
- Idioma
- Inglés
- Autores
- John C. Mowen
- Editorial
- Collier Macmillan
- Publicado en
- 1990
- Formato
- Tapa dura
- Páginas
- 814
- ISBN10
- 0023846011
- ISBN13
- 9780023846014
- Serie
- Etiquetas
- No ficción, Ciencias sociales
- Descripción
- By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.