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Parámetros
- 92 páginas
- 4 horas de lectura
Más información sobre el libro
The book highlights the contributions of Claude C. Hopkins, a groundbreaking figure in American advertising known for his innovative marketing techniques, including coded coupons for tracking promotional success. His strategies, which emphasize the importance of measurable results, continue to be valued in modern marketing practices.
Compra de libros
Scientific Advertising, Claude C. Hopkins
- Idioma
- Publicado en
- 2007
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Scientific Advertising
- Idioma
- Inglés
- Autores
- Claude C. Hopkins
- Editorial
- Cosimo Classics
- Publicado en
- 2007
- Formato
- Tapa blanda
- Páginas
- 92
- ISBN13
- 9781605200453
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Autoayuda, Temas psicológicos, Ciencia, Regalos para mujeres, Marketing & Ventas, Emprendimiento, Escritura
- Calificación
- 4 de 5
- Descripción
- The book highlights the contributions of Claude C. Hopkins, a groundbreaking figure in American advertising known for his innovative marketing techniques, including coded coupons for tracking promotional success. His strategies, which emphasize the importance of measurable results, continue to be valued in modern marketing practices.