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Parámetros
- 70 páginas
- 3 horas de lectura
Más información sobre el libro
Claude C. Hopkins, a pioneering figure in advertising, emphasized the importance of results-driven marketing. He argued that the primary purpose of advertising is to generate sales and insisted on measuring its effectiveness. His innovative approach laid the foundation for modern advertising practices, focusing on accountability and tangible outcomes.
Compra de libros
Scientific Advertising, Claude C. Hopkins
- Idioma
- Publicado en
- 2020
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Scientific Advertising
- Idioma
- Inglés
- Autores
- Claude C. Hopkins
- Editorial
- Bibliotech Press
- Publicado en
- 2020
- Formato
- Tapa blanda
- Páginas
- 70
- ISBN13
- 9781636370026
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Autoayuda, Temas psicológicos, Ciencia, Regalos para mujeres, Marketing & Ventas, Emprendimiento, Escritura
- Calificación
- 4 de 5
- Descripción
- Claude C. Hopkins, a pioneering figure in advertising, emphasized the importance of results-driven marketing. He argued that the primary purpose of advertising is to generate sales and insisted on measuring its effectiveness. His innovative approach laid the foundation for modern advertising practices, focusing on accountability and tangible outcomes.