Agotado
Parámetros
- 80 páginas
- 3 horas de lectura
Más información sobre el libro
Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.
Compra de libros
Scientific Advertising, Claude C. Hopkins
- Idioma
- Publicado en
- 2010
- product-detail.submit-box.info.binding
- (Tapa blanda)
Métodos de pago
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- Título
- Scientific Advertising
- Idioma
- Inglés
- Autores
- Claude C. Hopkins
- Editorial
- www.snowballpublishing.com
- Publicado en
- 2010
- Formato
- Tapa blanda
- Páginas
- 80
- ISBN13
- 9781607962366
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Autoayuda, Temas psicológicos, Ciencia, Regalos para mujeres, Marketing & Ventas, Emprendimiento, Escritura
- Calificación
- 4 de 5
- Descripción
- Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.