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Parámetros
- 86 páginas
- 4 horas de lectura
Más información sobre el libro
The book offers foundational principles of advertising, emphasizing the importance of understanding consumer psychology and behavior. Claude C. Hopkins presents strategies for creating effective ad campaigns based on research and testing, advocating for measurable results and a scientific approach to marketing. Its influence is seen in the works of renowned figures in the advertising industry, highlighting its lasting relevance and impact on modern marketing practices.
Compra de libros
Scientific Advertising, Claude C. Hopkins
- Idioma
- Publicado en
- 2023
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Scientific Advertising
- Idioma
- Inglés
- Autores
- Claude C. Hopkins
- Editorial
- Qurate Books Private Limited
- Publicado en
- 2023
- Formato
- Tapa blanda
- Páginas
- 86
- ISBN13
- 9789358987881
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Autoayuda, Temas psicológicos, Ciencia, Regalos para mujeres, Marketing & Ventas, Emprendimiento, Escritura
- Calificación
- 4 de 5
- Descripción
- The book offers foundational principles of advertising, emphasizing the importance of understanding consumer psychology and behavior. Claude C. Hopkins presents strategies for creating effective ad campaigns based on research and testing, advocating for measurable results and a scientific approach to marketing. Its influence is seen in the works of renowned figures in the advertising industry, highlighting its lasting relevance and impact on modern marketing practices.