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Parámetros
- 832 páginas
- 30 horas de lectura
Más información sobre el libro
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice
Compra de libros
Marketing management, Philip Kotler, Kevin Lane Keller
- Idioma
- Publicado en
- 2016
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Dañado
- Precio
- 3,47 €
Métodos de pago
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- Título
- Marketing management
- Idioma
- Inglés
- Autores
- Philip Kotler, Kevin Lane Keller
- Editorial
- Pearson
- Publicado en
- 2016
- Formato
- Tapa blanda
- Páginas
- 832
- ISBN10
- 1292092629
- ISBN13
- 9781292092621
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Libros de texto universitarios, Marketing & Ventas, Literatura especializada, Marketing y relaciones públicas, Estudio, Economía empresarial
- Primera publicación
- 1994
- Título original
- Marketing management
- Calificación
- 4,05 de 5
- Descripción
- For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice