Noise

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From the world leaders in strategic thinking and bestselling authors of Thinking Fast and Slow and Nudge comes a transformative exploration of decision-making. Consider the scenario where two doctors in the same city provide differing diagnoses for identical patients, or two judges issue varying sentences for similar crimes. These discrepancies illustrate noise: the variability in judgments that should be consistent. In this insightful work, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein reveal how noise leads to errors across various fields, including medicine, law, public health, economic forecasting, forensic science, child protection, creative strategy, performance review, and hiring. Despite its prevalence, noise often goes unrecognized by individuals and organizations, resulting in significant costs. Rich with innovative ideas and employing the sharp analysis that characterized their previous bestsellers, this book delves into why humans are prone to noise and bias in their decision-making. It highlights that we frequently make poor judgments, often more than we realize. By presenting a few straightforward remedies, this groundbreaking work offers insights into how we can improve our decision-making processes.