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Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.
Compra de libros
The Strategy Process, Henry Mintzberg, James Brian Quinn
- Idioma
- Publicado en
- 1991
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- The Strategy Process
- Idioma
- Inglés
- Autores
- Henry Mintzberg, James Brian Quinn
- Editorial
- Prentice Hall
- Publicado en
- 1991
- Formato
- Tapa blanda
- ISBN10
- 0138538131
- ISBN13
- 9780138538132
- Serie
- Calificación
- 4,05 de 5
- Descripción
- Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.