Hyperculture

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Exploring the impact of globalization, the book delves into the concept of hyperculture, where cultural expressions lose their original context and merge into a fluid, hybridized experience. It highlights how diverse cultural elements coexist, akin to fusion cuisine, creating a landscape where distinctions between indigenous and foreign blur. The idea of hypercultural tourism emerges, suggesting that individuals engage with culture as spectators, navigating a space of cultural sightseeing that transcends traditional boundaries.