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A hands-on guide to creating a complete, professional marketing plan for any business""A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals."" -- Internet BookwatchWell-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.
Compra de libros
Creating Success: How to Write a Marketing Plan, John Westwood
- Idioma
- Publicado en
- 2006
- product-detail.submit-box.info.binding
- (Tapa blanda)
Métodos de pago
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- Subtítulo
- Third Edition
- Idioma
- Inglés
- Autores
- John Westwood
- Editorial
- Kogan Page
- Publicado en
- 2006
- Formato
- Tapa blanda
- Páginas
- 129
- ISBN10
- 0749445548
- ISBN13
- 9780749445546
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,3 de 5
- Descripción
- A hands-on guide to creating a complete, professional marketing plan for any business""A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals."" -- Internet BookwatchWell-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.