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Parámetros
- 880 páginas
- 31 horas de lectura
Más información sobre el libro
A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years.
Compra de libros
International Marketing: Sixth Edition, Michael Czinkota, Ilkka A. Ronkainen
- Idioma
- Publicado en
- 2000
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Dañado
- Precio
- 0,79 €
Métodos de pago
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- Idioma
- Inglés
- Autores
- Michael Czinkota, Ilkka A. Ronkainen
- Editorial
- South-Western College Pub
- Publicado en
- 2000
- Formato
- Tapa dura
- Páginas
- 880
- ISBN10
- 0030313783
- ISBN13
- 9780030313783
- Serie
- Calificación
- 3,95 de 5
- Descripción
- A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years.