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A comprehensive introduction to strategy within a media management context. It provides an overview of the media industry from a strategic management perspective, looking at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each.
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Seven Experiments That Could Change the World, Rupert Sheldrake
- Idioma
- Publicado en
- 2002
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Idioma
- Inglés
- Autores
- Rupert Sheldrake
- Editorial
- Inner Traditions Bear and Company
- Publicado en
- 2002
- Formato
- Tapa blanda
- ISBN10
- 0892819898
- ISBN13
- 9780892819898
- Serie
- Etiquetas
- No ficción, Ciencias sociales, Filosofía, Ciencia, Conocimientos y Sabiduría
- Título original
- Seven experiments that could change the world
- Calificación
- 3,7 de 5
- Descripción
- A comprehensive introduction to strategy within a media management context. It provides an overview of the media industry from a strategic management perspective, looking at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each.