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Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.
Compra de libros
Marketing, Eric N. Berkowitz
- Idioma
- Publicado en
- 2000
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- (Tapa dura)
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- Título
- Marketing
- Idioma
- Inglés
- Autores
- Eric N. Berkowitz
- Editorial
- Irwin/McGraw-Hill
- Publicado en
- 2000
- Formato
- Tapa dura
- ISBN10
- 0073656453
- ISBN13
- 9780073656458
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Guías y Manuales, Escuela, Marketing & Ventas
- Calificación
- 3,05 de 5
- Descripción
- Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.







