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Even More Offensive Marketing

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  • 94 páginas
  • 4 horas de lectura

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This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.

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Even More Offensive Marketing, J. Hugh Davidson

Idioma
Publicado en
1997
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Idioma
Inglés
Publicado en
1997
Formato
Tapa blanda
Páginas
94
ISBN10
0146003624
ISBN13
9780146003622
Serie
Calificación
2,85 de 5
Descripción
This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.