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Blockbusters

Autores

Anita Elberse

Valoración del libro

3,8(18)Añadir reseña

Parámetros

320 páginas
12 horas de lectura

Arte / Cultura
Comercio y Ventas
Música
Negocios y economía
No ficción

Más información sobre el libro

What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.