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J. Paul Peter A preface to marketing management
J. Paul Peter A preface to marketing management
J. Paul Peter A preface to marketing management
J. Paul Peter A preface to marketing management
J. Paul Peter A preface to marketing management

A preface to marketing management

Parámetros

  • 254 páginas
  • 9 horas de lectura

Más información sobre el libro

Serves as an overview for critical issues in marketing management. This book is useful for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. It also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Publicación

Compra de libros

A preface to marketing management, J. Paul Peter, James H. Donnelly

Idioma
Publicado en
2006
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Idioma
Inglés
Editorial
McGraw-Hill
Publicado en
2006
Páginas
254
ISBN10
0071116354
ISBN13
9780071116350
Serie
Etiquetas
No ficción, Libros de texto, Comercio, Negocios & Gestión, Marketing & Ventas
Descripción
Serves as an overview for critical issues in marketing management. This book is useful for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. It also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.