Más información sobre el libro
The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.
Estado
Actualmente hay del libro Beyond Disruption. Changing the Rules in the Marketplace (2002) en stock.
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Beyond Disruption. Changing the Rules in the Marketplace, Jean-Marie Dru
- Idioma
- Publicado en
- 2002
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Bueno
- Precio
- 2,49 €
Métodos de pago
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- Idioma
- Inglés
- Autores
- Jean-Marie Dru
- Editorial
- John Wiley & Sons
- Publicado en
- 2002
- Formato
- Tapa dura
- Páginas
- 304
- ISBN10
- 0471218995
- ISBN13
- 9780471218999
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,45 de 5
- Descripción
- The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.