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Valoración del libro
3,6
(470)
Más información sobre el libro
"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing
Compra de libros
Brand Failures, Matt Haig
- Idioma
- Publicado en
- 2003
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Muy Bueno
- Precio
- 6,49 €
Métodos de pago
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