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The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.
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The strategy and tactics of pricing : a guide to growing more profitably, Thomas T. Nagle, John E. Hogan, Joseph Zale
- Idioma
- Publicado en
- 2011
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