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This book unravels an array of pricing puzzles from the one captured in the book's title as to why so many prices end with 9. UCI economist Richard McKenzie gets across why prices matter. His book is enthralling, entertaining, and yet at a high scientific level.
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Why Popcorn Costs So Much at the Movies, Richard B McKenzie, Dwight R Lee
- Idioma
- Publicado en
- 2010
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