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!: the next big marketing idea

Autores

Seth Godin

Valoración del libro

3,9(1661)Añadir reseña

Parámetros

256 páginas
9 horas de lectura

Comercio y Ventas
Economía
Negocios y economía
No ficción
Psicología

Más información sobre el libro

In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?