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Parámetros
- 630 páginas
- 23 horas de lectura
Más información sobre el libro
Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.
Compra de libros
Crafting and Executing Strategy, Arthur A. Thompson
- Idioma
- Publicado en
- 2013
- product-detail.submit-box.info.binding
- (Tapa blanda)
Métodos de pago
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- Idioma
- Inglés
- Autores
- Arthur A. Thompson
- Editorial
- McGraw-Hill Europe
- Publicado en
- 2013
- Formato
- Tapa blanda
- Páginas
- 630
- ISBN10
- 007713723X
- ISBN13
- 9780077137236
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Guías y Manuales, Marketing & Ventas, Gestión & Recursos humanos, Liderazgo
- Calificación
- 3,4 de 5
- Descripción
- Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.