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Crafting and Executing Strategy

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"Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e" by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students understanding of the material in the process."

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Crafting and Executing Strategy, Arthur A. Thompson, A. J. Strickland, John E Gamble

Idioma
Publicado en
2007
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Idioma
Inglés
Editorial
McGraw
Publicado en
2007
Formato
Tapa blanda
Páginas
449
ISBN10
0071103171
ISBN13
9780071103176
Serie
Calificación
3,4 de 5
Descripción
"Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e" by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students understanding of the material in the process."