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This authoritative textbook on corporate communication is updated to address changes from the Covid-19 pandemic, hybrid work, digital disruption, and the metaverse. It emphasizes sustainability, social justice, and inclusion, featuring case studies from companies like Starbucks and Amazon. Essential for various communication courses.
Compra de libros
Corporate Communication, Joep Cornelissen
- Idioma
- Publicado en
- 2023
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- (Tapa dura)
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- Título
- Corporate Communication
- Idioma
- Inglés
- Autores
- Joep Cornelissen
- Publicado en
- 2023
- Formato
- Tapa dura
- Páginas
- 360
- ISBN13
- 9781529600032
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Comunicación
- Calificación
- 3,5 de 5
- Descripción
- This authoritative textbook on corporate communication is updated to address changes from the Covid-19 pandemic, hybrid work, digital disruption, and the metaverse. It emphasizes sustainability, social justice, and inclusion, featuring case studies from companies like Starbucks and Amazon. Essential for various communication courses.