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This authoritative textbook on corporate communication is updated to address changes from the Covid-19 pandemic, hybrid work, digital disruption, and the metaverse. It emphasizes sustainability, social justice, and inclusion, featuring case studies from companies like Starbucks and Amazon. Essential for various communication courses.
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Corporate Communication, Joep P. Cornelissen
- Idioma
- Publicado en
- 2023
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- (Tapa dura)
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