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"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.
Compra de libros
Marketing Communications, John Egan
- Idioma
- Publicado en
- 2023
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- (Tapa dura)
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