Agotado
Parámetros
- 512 páginas
- 18 horas de lectura
Más información sobre el libro
Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.
Compra de libros
Product Management, Donald R. Lehmann, Russell S. Winer
- Idioma
- Publicado en
- 2005
- product-detail.submit-box.info.binding
- (Tapa blanda)
Métodos de pago
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- Título
- Product Management
- Idioma
- Inglés
- Autores
- Donald R. Lehmann, Russell S. Winer
- Editorial
- McGraw-Hill
- Publicado en
- 2005
- Formato
- Tapa blanda
- Páginas
- 512
- ISBN10
- 0071238328
- ISBN13
- 9780071238328
- Serie
- Calificación
- 4,1 de 5
- Descripción
- Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.