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Pricing Perspectives

Marketing and Management Implications of New Theories and Applications

Autores

Florian Siems

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Parámetros

230 páginas
9 horas de lectura

Negocios y economía
Pedagogía

Más información sobre el libro

Dynamic pricing strategies are rapidly evolving, driven by smarter buyers and innovative tactics. This book explores the latest developments in the pricing landscape, offering fresh insights and perspectives that can help businesses adapt to these changes. It emphasizes the importance of understanding market trends and consumer behavior to optimize pricing strategies effectively.