Ex Post Analysis of the Internationalisation of ThyssenKrupp in Brazil

Más información sobre el libro

Focusing on ThyssenKrupp's international expansion into Brazil, this seminar paper examines the motivations behind the company's decision-making process. It highlights the problems encountered during the internationalization project and analyzes the reasons for its lack of success. By identifying key factors that contributed to the failure, the paper offers a critical reflection on the challenges faced and suggests areas for improvement in future international ventures. The analysis concludes with insights into optimizing similar transactions.