AN ECO-FRIENDLY MARKET APPROACH

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Ecopreneurship emerges as a vital response to environmental degradation, driven by the need for sustainable business practices. The book explores the motivations behind aspiring ecopreneurs and the barriers they face in establishing eco-friendly ventures. It highlights the growing trend among businesses to adopt green solutions and emphasizes the importance of educating graduates on pollution-free practices. Despite its potential, ecopreneurship remains under-researched, indicating a need for further empirical studies to support this emerging field.