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The book offers a comprehensive guide to creating an integrated AI strategy that unifies marketing, sales, and customer experience. It emphasizes the importance of leveraging AI to enhance business operations and maintain a competitive advantage in the market. Readers will gain insights into practical applications and strategies to effectively implement AI across various departments, ensuring long-term success and improved customer engagement.
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AI Strategy for Sales and Marketing, Katie King
- Idioma
- Publicado en
- 2022
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- (Tapa dura)
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- Subtítulo
- Connecting Marketing, Sales and Customer Experience
- Idioma
- Inglés
- Autores
- Katie King
- Editorial
- Kogan Page
- Publicado en
- 2022
- Formato
- Tapa dura
- Páginas
- 288
- ISBN13
- 9781398602021
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 4 de 5
- Descripción
- The book offers a comprehensive guide to creating an integrated AI strategy that unifies marketing, sales, and customer experience. It emphasizes the importance of leveraging AI to enhance business operations and maintain a competitive advantage in the market. Readers will gain insights into practical applications and strategies to effectively implement AI across various departments, ensuring long-term success and improved customer engagement.