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Focusing on a streamlined approach, this handbook provides a step-by-step method for creating effective marketing plans. It emphasizes clarity and conciseness, ensuring that readers can craft strategically viable plans. The book outlines fundamental principles and presents a comprehensive framework that covers all essential components of a marketing plan, making it an invaluable resource for marketers seeking to enhance their planning skills.
Compra de libros
The Marketing Plan Handbook, 6th Edition, Alexander Chernev
- Idioma
- Publicado en
- 2020
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Idioma
- Inglés
- Autores
- Alexander Chernev
- Editorial
- Cerebellum Press
- Publicado en
- 2020
- Formato
- Tapa blanda
- Páginas
- 156
- ISBN13
- 9781936572670
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 4,5 de 5
- Descripción
- Focusing on a streamlined approach, this handbook provides a step-by-step method for creating effective marketing plans. It emphasizes clarity and conciseness, ensuring that readers can craft strategically viable plans. The book outlines fundamental principles and presents a comprehensive framework that covers all essential components of a marketing plan, making it an invaluable resource for marketers seeking to enhance their planning skills.