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Offering a clear and comprehensive overview of advertising theory and practice, this textbook serves as an essential resource for students at any level. Authored by a respected figure in the field, it presents key concepts in a concise format, making it accessible for both beginners and those seeking to deepen their understanding of advertising.
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Absolute Essentials of Advertising, Sarah Turnbull
- Idioma
- Publicado en
- 2024
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