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Offering a clear and comprehensive overview of advertising theory and practice, this textbook serves as an essential resource for students at any level. Authored by a respected figure in the field, it presents key concepts in a concise format, making it accessible for both beginners and those seeking to deepen their understanding of advertising.
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Absolute Essentials of Advertising, Sarah Turnbull
- Idioma
- Publicado en
- 2024
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Idioma
- Inglés
- Autores
- Sarah Turnbull
- Editorial
- Taylor & Francis Ltd
- Publicado en
- 2024
- Formato
- Tapa blanda
- Páginas
- 88
- ISBN13
- 9781032007687
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Publicidad antigua
- Descripción
- Offering a clear and comprehensive overview of advertising theory and practice, this textbook serves as an essential resource for students at any level. Authored by a respected figure in the field, it presents key concepts in a concise format, making it accessible for both beginners and those seeking to deepen their understanding of advertising.