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This comprehensive guide offers essential insights for planning public relations and event campaigns, covering design, execution, and evaluation. It provides clear explanations of techniques applicable to campaigns of any scale, making it a valuable resource for both beginners and experienced professionals.
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Planning and Managing Public Relations Campaigns, Anne Gregory
- Idioma
- Publicado en
- 2020
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- (Tapa dura)
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- Subtítulo
- A Strategic Approach
- Idioma
- Inglés
- Autores
- Anne Gregory
- Editorial
- Kogan Page
- Publicado en
- 2020
- Formato
- Tapa dura
- Páginas
- 352
- ISBN13
- 9781789663235
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 5 de 5
- Descripción
- This comprehensive guide offers essential insights for planning public relations and event campaigns, covering design, execution, and evaluation. It provides clear explanations of techniques applicable to campaigns of any scale, making it a valuable resource for both beginners and experienced professionals.