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The Activation Imperative

How to Build Brands and Business by Inspiring Action

Parámetros

Páginas
224 páginas
Tiempo de lectura
8 horas

Más información sobre el libro

The book provides a practical guide for businesses of all sizes to enhance their marketing return on investment. It addresses the challenges of navigating a complex marketing landscape and adapting to consumers' evolving tech-driven purchasing behaviors. The authors offer strategies to overcome behavioral obstacles, enabling companies to build stronger brands and drive business growth more effectively.

Publicación

Compra de libros

The Activation Imperative, William Rosen, Laurence Minsky

Idioma
Publicado en
2016
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