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Groundswell : winning in a world transformed by social technologies

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Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers

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Groundswell : winning in a world transformed by social technologies, Charlene Li, Josh Bernoff

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Publicado en
2008
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