Agotado
Parámetros
- 245 páginas
- 9 horas de lectura
Más información sobre el libro
Marketing guru Martin Lindstrom helps companies develop innovative brand strategies by focusing on the small, everyday details of people's lives. With a client base ranging from Lego and Jenny Craig to Russian business tycoons, Lindstrom travels the globe, seeking indicators of consumers' unfulfilled and unmet desires - which he gleans from fridge magnets, laundry detergent preferences and other minutiae. In this engaging text, Lindstrom teaches you how to interpret the small data around you while cultivating more objectivity about your own preferences.
Compra de libros
Small data, Martin Lindstrøm
- Idioma
- Publicado en
- 2016
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- (Tapa dura)
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- Título
- Small data
- Idioma
- Inglés
- Autores
- Martin Lindstrøm
- Editorial
- John Murray Learning
- Publicado en
- 2016
- Formato
- Tapa dura
- Páginas
- 245
- ISBN10
- 1250080681
- ISBN13
- 9781250080684
- Serie
- Etiquetas
- No ficción, Ciencias sociales, Comercio, Negocios & Gestión, Tecnología & Ingeniería, Temas psicológicos, Ciencia, Psicología, Tecnología, Gestión & Recursos humanos
- Calificación
- 3,75 de 5
- Descripción
- Marketing guru Martin Lindstrom helps companies develop innovative brand strategies by focusing on the small, everyday details of people's lives. With a client base ranging from Lego and Jenny Craig to Russian business tycoons, Lindstrom travels the globe, seeking indicators of consumers' unfulfilled and unmet desires - which he gleans from fridge magnets, laundry detergent preferences and other minutiae. In this engaging text, Lindstrom teaches you how to interpret the small data around you while cultivating more objectivity about your own preferences.