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Valoración del libro
Parámetros
- 240 páginas
- 9 horas de lectura
Más información sobre el libro
This comprehensive guide offers strategic insights into marketing within the Subscription Economy, emphasizing the importance of customer retention and engagement. It provides updated tactics and real-world examples to help businesses build sustainable subscription models. The third edition explores emerging trends and technologies, equipping marketers with tools to enhance customer experiences and drive growth in a competitive landscape. Readers will find actionable strategies tailored for various industries, making it a valuable resource for both new and experienced marketers.
Compra de libros
Subscription Marketing, Anne Janzer
- Idioma
- Publicado en
- 2020
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- Título
- Subscription Marketing
- Subtítulo
- Strategies for Nurturing Customers in a World of Churn
- Idioma
- Inglés
- Autores
- Anne Janzer
- Editorial
- Cuesta Park Consulting
- Publicado en
- 2020
- Formato
- Tapa dura
- Páginas
- 240
- ISBN13
- 9780999624883
- Serie
- Calificación
- 4 de 5
- Descripción
- This comprehensive guide offers strategic insights into marketing within the Subscription Economy, emphasizing the importance of customer retention and engagement. It provides updated tactics and real-world examples to help businesses build sustainable subscription models. The third edition explores emerging trends and technologies, equipping marketers with tools to enhance customer experiences and drive growth in a competitive landscape. Readers will find actionable strategies tailored for various industries, making it a valuable resource for both new and experienced marketers.