Agotado

Brand Sense

Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

Autores

Martin Lindstrøm

Valoración del libro

3,9

(613)

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Parámetros

192 páginas
7 horas de lectura

Arte / Cultura
Ciencias sociales
Comercio
Negocios & Gestión
No ficción

Más información sobre el libro

That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.